Competitive Strategies of Products with Network Externality
نویسندگان
چکیده
منابع مشابه
Optimal Bundling of Technological Products with Network Externality
For many high-tech and Internet-related products, utility to consumers depends in part on the size of the user base, a phenomenon called network externality. A firm with a portfolio of these and other products – that are often asymmetric in their degree of network externality or marginal cost – may have to look beyond the traditional strategies of pure components, pure bundling and mixed bundli...
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ژورنال
عنوان ژورنال: Information Technology Journal
سال: 2014
ISSN: 1812-5638
DOI: 10.3923/itj.2014.1893.1897